Browsing Research articles (Dept of Marketing) by Issue Date
Now showing items 1-6 of 6
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Makgosa, R. (Botswana Journal of Business, Faculty of Business, University of Botswana, September NaN, 2006)[more][less]
Abstract: The purpose of this study is to demonstrate the importance of ensuring the measure equivalence of marketing concepts in cross-cultural research. It is crucial to give attention to measure equivalence in cross cultural research because it makes it possible for meaningful comparisons to be drawn between and among cultures. Specifically, the present paper focuses on a procedure of testing for the measure equivalence of the concept of conflict resolution strategies using multiple group confirmatory factor analysis. The results provide evidence of partial measure equivalence, which suggests that the concept of conflict resolution strategies is measured or perceived in the same way across the three ethnic groups investigated. URI: http://hdl.handle.net/10311/60 Files in this item: 2
bjb_makgosa.pdf (176.6Kb)license.txt (1.998Kb) -
Kaynak, E.; Marandu, E.E. (SAGE http://jtr.sagepub.com/, November NaN, 2006)[more][less]
Abstract: This article explores what would be the most probable scenario for the tourism industry in Botswana by the year 2020. A modified Delphi technique was used to generate data from 68 industry experts. The findings show that experts forecast progressively more changes and higher impact as one moves from values, structures, and events. The implication for policy makers and industry operators is that efforts aimed at increasing tourism may prove more fruitful if focused on changing structures and hosting events, rather than changing the values of the people. The study also improves on the understanding of Delphi forecasting behavior. It demonstrates that an expert who is optimistic on one factor—say, values—is likely to perceive the same with regard to other factors such as structure and events. URI: http://hdl.handle.net/10311/737 Files in this item: 1
E.E.Marandu.at.el-TMPAB.pdf (2.639Mb) -
Makgosa, R.; Mohube, K. (Academic Journals, http://www.academicjournals.org/AJBM, NaN, 2007)[more][less]
Abstract: There are some people that an individual keeps in mind when making a purchase. Usually, such people disseminate opinions and other individuals are pressured into following their trend, becoming associated with them and using them as a standard of their purchase decisions. Such people are known as reference groups and they include entertainment figures, sports heroes, political leaders, parents, co-workers, teachers and peers. This paper seeks to contribute to the existing body of the literature on reference group influence. Specifically, it focuses on peer influence among young adults’ products purchase decisions. A convenience sample of 101 university students participated in this study. The results of Analysis of Variance and t-tests indicated that there is more normative influence for a public luxury (sunglasses) than for a private luxury (cell phone) and private necessity (toothpaste). Informational influence was also more for a public luxury than a private necessity. Additionally, a public necessity (shoes) had more normative influence than a private luxury and private necessity as well as a high informational influence than private necessity. Overall, these results demonstrated that the influence of peers varies across various product categories. URI: http://hdl.handle.net/10311/1086 Files in this item: 1
Makgosa_AJBM_2007.pdf (1.038Mb) -
Mollah, A.S. (World Scientific, www.worldscientific.com, NaN, 2007)[more][less]
Abstract: Market effeciency is an area enormous interest in the financial literature. Numerous researches conducted imperical in testing weak-form market effeciency in several stock markets and employed various techniques but the empirical evidence in controversial. Triangulation econometric approach is employed to assess the predictability of daily return series of the Botswana Stock Exchange (BSE) and to test the null hyphothesis of random walk model. The empirical results reject the null hypothesis of random walk model for the daily return series of BSE for the period of 1989-2005 and evidenced serial autocorrelation of return series, which clearly indicate predictability and volatility of security prices of Botswana market. However the empirical evidence of both non-parametric and parametric test reject the hypothesis of random walk model and indeed violate the notion of weak-form market efficiency. URI: http://hdl.handle.net/10311/800 Files in this item: 1
Mollah_IJTAF_2007.pdf (2.049Mb) -
Phambuka-Nsimbi, C. (Academic Journals, http://www.academicjournals.org/AJBM, NaN, 2008)[more][less]
Abstract: Globalization of trade is increasing the world competition and this has resulted in a growing number ofcountries and individual businesses seeking survival beyond their internal resources. Thus, the role ofbusiness clusters has become increasingly important and has gained more attention from both policymakers and academia, particularly in developed countries. This paper reviews the literature on clustersand their contribution to building competitive advantage for businesses. The review relies mostly onresearch that was conducted in developed countries, with only little evidence found in developing ones.The research reveals benefits that businesses can enjoy by clustering, among which are the sharing ofstrategic business information, innovation, market access, labour pooling and proximity to suppliersand customers. Associated challenges of clustering are also explored. The paper also points out somepractical insights for policy makers and research implications for researchers in developing countries. URI: http://hdl.handle.net/10311/866 Files in this item: 1
Phambuka-Msibi_2008_AJBM2.pdf (884.8Kb) -
Iyanda, O.; Ojo, O.S. (Emarald Group Publishing Limited, www.emeraldinsight.com/, NaN, 2008)[more][less]
Abstract: Purpose- The purpose of this paper is to examine the motivation, and perceived effect of information and communication technology (ICT) adoption in Botswana organisations. While a conceptual model of the adoption process in developed countries has been studied, not much empirical studies have been undertaken.This paper is an attempt to bridge the gap. Specifically, the paper addresses five questions; What motivated organisations in Botswana in their decesion to adopt ICT in their operations? What factors, internal and external, influenced the adoption decision? Which sources did the organisations contact for information on the adoption of ICT? What is the relative importance of those influences/motivating factors and information sources? What are the perceived effects of adoption?Design/methodology/ approach-The study was carried out using a survey method. The main intrument is a personally administered questionnaire that was based on items obtained and adopted from literature. Data were collected from a judgement sample of 29 business and public sector establishment, drawn from nine towns and cities of Botswana. The respondent in each organization was either the IT manager or the chief executive. The initial stage of the adoption process is examined by identifying in the sample Botswana organizations, the internal and external proponents of the ICT doption process, the sources from which organizations seek technical information, their perceived relative importance in the process and the effect of adoption on orgaizations activities. Findings - The study found that ICT application in Botswana was still at an elementary stage, mainly communications and recordkeepings. In terms of motivation and influence, the competitive motive and internal sources of information and influence were dominant and that the overall effect of ICT adoption on several organizational activities was moderately positive Originality/value - The identification of the key sources of influence and information for the adoption of ICT helps ICT marketing companies to target their marketing efforts more specifically, and services offered limited to basic needes that are relevant to use which ICT is currently applied in Botswana. Widespread adoption of ICT has turned it into a kind of 'hygiene' factor rather than a 'motivator'. In spite of the positive effect adoption has on various activities of aadopting organisations, adoption benefits arre matched by similar benefits of competing organisations, thus conferring no competitive advantages. It is only in the absence of adoption that those organisations adopting enjoy such competitive advantage. URI: http://hdl.handle.net/10311/787 Files in this item: 1
motivation influences.pdf (2.479Mb)
Now showing items 1-6 of 6