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Moalosi, R.; Popovic, V.; Hickling-Hudson, A.R. (Chinese Institute of Design, http://www.ijdesign.org, NaN, 2007)[more][less]
Abstract: Products designed and manufactured in any country are influenced by local factors, such as the availability of raw materials, human skills, tradition, and socio-cultural values. The tendency to use available natural resources is in harmony with the eco-system. It is expected that culture plays a crucial role in designing contemporary, socially-acceptable products. This paper describes a comprehensive experimental study analysing several products made in Botswana and identifying the underlying socio-cultural factors that influenced their design. The study was conducted in collaboration with design students at the University of Botswana. Visual and textual data were collected. The results indicate that materials, emotional socio-cultural factors, and social practices have not yet been incorporated convincingly in contemporary product design. The paper proposes how designers can integrate socio-cultural factors by 'conscious design efforts' rather than by 'accident,' thereby leading to innovative, culturally-oriented and cherishable products with wider product acceptance. URI: http://hdl.handle.net/10311/614 Files in this item: 1
Moalosi_IJD_2007.pdf (344.7Kb) -
Moalosi, R.; Popovic, V.; Hickling-Hudson, A. (Design Education Forum of South Africa (DEFSA), http://www.defsa.org.za, January 1, 2007)[more][less]
Abstract: There is little in-depth research that can assist designers to use culture as a catalyst for designing innovative products within Botswana’s context. This is supported by evidence from the literature which indicate that from an African perspective, there is no solid theoretical framework which can assist designers to consciously integrate users culture in designing products. This challenges designers to gain a deeper understanding of users culture and find strategies on how they can use culture as a resource in product development. The concept of culture and design are intertwined, thus modification in the former evolution both reflect and determine developments in the latter. For example, design changes culture and at the same time is shaped by it. The paper discusses an experimental design study conducted at the University of Botswana. Participants were challenged to transform a set of socio-cultural factors and encode them into recognised product design features that reflect Botswana's culture. The data generated by participants was analysed using the qualitative content analysis methodology. The paper concludes by discussing a culture-oriented design model which has shown one way on how to consciously specify, analyse and integrate socio-cultural factors in the early stages of the design process. The design model challenges the way products are designed for different cultures and supports the use of local content in solving design problems. URI: http://hdl.handle.net/10311/597 Files in this item: 1
Moalosi_DEFSA_2007.pdf (1.151Mb) -
Moalosi, R.; Popovic, V.; Hickling-Hudson, A.R. (Design Education Forum of South Africa (DEFSA) http://www.defsa.org.za, NaN, 2007)[more][less]
Abstract: There is little in-depth research that can assist designers to use culture as a catalyst for designing innovative products within Botswana’s context. This is supported by evidence from the literature which indicate that from an African perspective, there is no solid theoretical framework which can assist designers to consciously integrate users culture in designing products. This challenges designers to gain a deeper understanding of users culture and find strategies on how they can use culture as a resource in product development. The concept of culture and design are intertwined, thus modification in the former evolution both reflect and determine developments in the latter. For example, design changes culture and at the same time is shaped by it. The paper discusses an experimental design study conducted at the University of Botswana. Participants were challenged to transform a set of socio-cultural factors and encode them into recognised product design features that reflect Botswana’s culture. The data generated by participants was analysed using the qualitative content analysis methodology. The paper concludes by discussing a culture-oriented design model which has shown one way on how to consciously specify, analyse and integrate socio-cultural factors in the early stages of the design process. The design model challenges the way products are designed for different cultures and supports the use of local content in solving design problems. URI: http://hdl.handle.net/10311/579 Files in this item: 1
Moalosi_DEFSA_2007.pdf (1.151Mb) -
Moalosi, R.; Popovic, V.; Hickling-Hudson, A.R. (Springer http://www.springerlink.com/index/4p70461149163718.pdf, NaN, 2010)[more][less]
Abstract: There is little in-depth research that can assist designers to use culture as a catalyst for designing innovative products within Botswana’s context. The concept of culture and design are intertwined, thus modifications stemming from cultural evolution both reflect and determine developments in design. The paper discusses an experimental design approach conducted at the University of Botswana and participants challenge was to transform and encode socio-cultural factors into product design features. The paper concludes by discussing a model which has shown one way concerning how to consciously specify, analyse and integrate socio-cultural factors in the design process. URI: http://hdl.handle.net/10311/528 Files in this item: 1
Moalosi_IJTD_2010.pdf (1.365Mb) -
Moalosi, Richie; Popovic, Vesna; Hickling-Hudson, Anne (Creative Commons. www.ijdesign.org, August 1, 2007)[more][less]
Abstract: Products designed and manufactured in any country are influenced by local factors, such as the availability of raw materials, human skills, tradition, and socio-cultural values. The tendency to use available natural resources is in harmony with the eco-system. It is expected that culture plays a crucial role in designing contemporary, socially-acceptable products. This paper describes a comprehensive experimental study analysing several products made in Botswana and identifying the underlying socio-cultural factors that influenced their design. The study was conducted in collaboration with design students at the University of Botswana. Visual and textual data were collected. The results indicate that materials, emotional socio-cultural factors, and social practices have not yet been incorporated convincingly in contemporary product design. The paper proposes how designers can integrate socio-cultural factors by ‘conscious design efforts’ rather than by ‘accident,’ thereby leading to innovative, culturally-oriented and cherishable products with wider product acceptance. URI: http://hdl.handle.net/10311/404 Files in this item: 1
Moalosi_IJD_2007.pdf (1.437Mb)