This study examines the effects of characteristics of alliance partners on perceived strategic alliance performance. Alliance
relationships were explored within and between the travel sector, and other tourism sectors of accommodation and transport. Study
results indicate company executives' high level of satisfaction with alliances performance. Commitment and capability has been found to
positively influence general satisfaction with alliance performance, market share and profitability, and overall alliance performance while
trust positively influence general satisfaction with alliance performance. Control was found to have an influence on satisfaction with
technology transfer and alliance operational performance while compatibility was positively associated with general satisfaction with
alliance performance.