Show simple item record Thakadu, T. Irani, T. Telg, R. 2011-04-12T09:55:12Z 2011-04-12T09:55:12Z 2011-02-18
dc.identifier.citation Thakadu, T. et al (2011) Communicating in the public sphere: attitudes toward different public instructional communication methods, Environmental Communication: Journal of Nature and Culture, Vol. 5, No. 1, pp. 83-103 en_US
dc.description.abstract An effective response to global environmental challenges requires analysis of communication patterns, processes and approaches. In addition, improving communication through emerging information and communication technologies (ICT) also must be explored. Understanding recipients’ perception of the innovations used in information diffusion is also necessary. This study, using a sample of 120 subjects, examined attitudes of leaders of community-based natural resources organizations toward two approaches used in public instructional communication in the Okavango Delta, Botswana. The quasi-experimental study also explored the effect of demographic variables on subjects’ attitudes. The results demonstrated more favorable attitudes toward the visualized method than the traditional verbal method, suggesting subjects’ preference and acceptance for the visualized public instructional communication approaches. Results also indicated a differential effect of age on attitude toward methods of communication. The results of the study highlight the importance for practitioners to use integrated communication approaches in the public sphere. Suggestions for future research are offered. en_US
dc.language.iso en en_US
dc.publisher Taylor & Francis en_US
dc.subject Community leadsrs en_US
dc.subject Instructional communication en_US
dc.subject Visualised communications en_US
dc.subject Traditional verbal communication en_US
dc.title Communicating in the public sphere: attitudes toward different public instructional communication methods en_US
dc.type Published Article en_US en_US

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