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dc.contributor.advisor Makgosa, R.
dc.date.accessioned 2008-06-02T08:57:29Z
dc.date.available 2008-06-02T08:57:29Z
dc.date.issued 2006-09
dc.identifier.citation Makgosa, R. (2006) A Test Measure Equivalence of Conflict Resolution Strategies in Joint Purchase Decisions, Botswana Journal of Business, Vol. 2, No. 1 (Sept) en
dc.identifier.issn 1024-235X
dc.identifier.uri http://hdl.handle.net/10311/60
dc.description.abstract The purpose of this study is to demonstrate the importance of ensuring the measure equivalence of marketing concepts in cross-cultural research. It is crucial to give attention to measure equivalence in cross cultural research because it makes it possible for meaningful comparisons to be drawn between and among cultures. Specifically, the present paper focuses on a procedure of testing for the measure equivalence of the concept of conflict resolution strategies using multiple group confirmatory factor analysis. The results provide evidence of partial measure equivalence, which suggests that the concept of conflict resolution strategies is measured or perceived in the same way across the three ethnic groups investigated. en
dc.language.iso en en
dc.publisher Botswana Journal of Business, Faculty of Business, University of Botswana en
dc.subject Cross-cultural research en
dc.subject Measure equivalence en
dc.subject Conflict resolution strategies en
dc.subject Joint purchase decisions en
dc.subject Multiple group confirmatory factor analysis en
dc.title A Test Measure Equivalence of Conflict Resolution Strategies in Joint Purchase Decisions en
dc.type Article en


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