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dc.contributor.author Temtime, Z.T.
dc.contributor.author Pansiri, J.
dc.date.accessioned 2008-08-04T10:41:49Z
dc.date.available 2008-08-04T10:41:49Z
dc.date.issued 2006-05
dc.identifier.citation Temtime, Z.T. & Pansiri, J. (2006) Proactive marketing and financial management for Small and Medium Enterprises, BIAC Journal, Vol 3, Issue 1, May, pp. 53-66 en
dc.identifier.issn 1729-1070
dc.identifier.uri http://hdl.handle.net/10311/191
dc.description.abstract Although the discovery of diamond has propelled Botswana from one of the poorest countries in 1966 to a middle-income developing nation, the country still faces the problems of economic diversification, employment creation, income generation and poverty alleviation. The main strategy to achieve these goals has been the promotion of entrepreneurship and small business development. In spite of the concerted efforts made to promote the development of Small and Medium Enterprises (SMEs), the small business failure is increasing at an alarming rate. This paper investigates the perceived impacts of marketing and finance on the development of SMEs in Botswana. 39 marketing and finance related problems were identified, largely from the small business literature, and the respondents were asked to rate the impact of these problems using a five-point scale. Principal component analysis with varimax rotation produced four critical factors (ie marketing actions, customer relationship, investment analysis and working capital management). These factors were also found to have a statistically significant relationship with firm specific demographic variables showing the need for comprehensive and flexible small business assistance programmes. The implications of the findings for policy makers, practitioners and researchers are also presented. en
dc.language.iso en en
dc.publisher Botswana Institute of Administration and Commerce (BIAC) en
dc.subject Botswana en
dc.subject Entrepreneurship en
dc.subject Financing en
dc.subject Marketing en
dc.subject Perceived critical factors en
dc.subject Small and medium enterprises en
dc.title Proactive marketing and financial management for Small and Medium Enterprises en
dc.type Article en


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