Browsing Research articles (Dept of Media Studies) by Author "Akpabio, E."
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Akpabio, E. (University of Botswana, http://www.ub.bw, NaN, 2007)[more][less]
Abstract: The state of Botswana and the University of Botswana have made avowed commitments to gender equity. The former has done so by signing up for and implementing various protocols aimed at enforcing gender justice and the latter by mainstreaming gender in its various processes activities and operations. The main focus of this study is to find out if this commitment to gender mainstreaming is reflected in the University's house journal - UB Newsletter. This is because of the media's ability to influence the public agenda by focusing the audience attention on particular issues, thus guaranteeing the salience of such issues in the minds of audience members. The study universe was the content of the newsletter over a six year period - 2000 - 2005. Content categories were academic, non-academic/social, appointment, and interviews. The study examined physical units, involving examination of the space devoted to activities and achievements of members of staff. The findings indicated that male members of staff dominated in all the content categories in the editions of the publication analyzed, thus giving the erroneous impression that the University of Botswana is a man's world. Flowing from these findings, the study recommends that the Public Affairs Department engage in gender-aware reporting in order to redress the situation. URI: http://hdl.handle.net/10311/686 Files in this item: 1
Akpabio_BJAS_2007.pdf (4.728Mb) -
Akpabio, E. (Routledge (Taylor and Francis), http://www.tandf.co.uk/journals, NaN, 2008)[more][less]
Abstract: In May 2004, an allegation that indomie noodles were causing illness and death started making the rounds and driving fear into the minds of loyal consumers in Nigeria. After thorough investigations, NAFDAC gave De-United Foods, makers of indomie noodles, a clean bill of health. The study sought, from the purview of fear appeal postulation, to determine the attitude of consumers to the noodles during and after the crisis. Findings indicate that even though the company had made appreciable progress in winning back consumers' confidence it has to do more to regain lost market share. The study recommends using adverts featuring health professionals and credible persons who would be depicted as endorsing the product, thus serving as reassurances to consumers that are still holding out. URI: http://hdl.handle.net/10311/468 Files in this item: 2
Akpabio_IJSC_2008.pdf (7.055Mb)Akpabio_IJSC_2008.pdf (7.055Mb) -
Akpabio, E.; Mustapha-Lambe, K. (Brill academic publishers, NaN, 2008)[more][less]
Abstract: From the viewpoint of the cultural imperialism hypothesis and its complications, the overall aim of this study was to find out if foreign films still had a stranglehold on Nigerian audience members. The findings indicate that a majority of respondents watch and have a favorable attitude towards Nigerian home video films. However, in terms of preference between local and foreign films, a small percentage indicated preference for the former. The study concludes that the high squality of production of American films accounts for the favorable views held by respondents, even though it is apparent that these and other foreign productions no longer have a captive market in Nigeria. URI: http://hdl.handle.net/10311/463 Files in this item: 1
Akpabio_pgdt_2008.pdf (1.184Mb)
Now showing items 1-3 of 3