Browsing Marketing by Title

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  • Makgosa, R.; Mohube, K. (Academic Journals,, 2007)
    There are some people that an individual keeps in mind when making a purchase. Usually, such people disseminate opinions and other individuals are pressured into following their trend, becoming associated with them and ...
  • Makgosa, R. (Botswana Journal of Business, Faculty of Business, University of Botswana, September, 2006)
    The purpose of this study is to demonstrate the importance of ensuring the measure equivalence of marketing concepts in cross-cultural research. It is crucial to give attention to measure equivalence in cross cultural ...
  • Mollah, A.S. (World Scientific,, 2007)
    Market effeciency is an area enormous interest in the financial literature. Numerous researches conducted imperical in testing weak-form market effeciency in several stock markets and employed various techniques but the ...
  • Kaynak, E.; Marandu, E.E. (SAGE, November, 2006)
    This article explores what would be the most probable scenario for the tourism industry in Botswana by the year 2020. A modified Delphi technique was used to generate data from 68 industry experts. The findings show ...


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