Browsing by Author "Makgosa, R."

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  • Makgosa, R.; Mohube, K. (Academic Journals, http://www.academicjournals.org/AJBM, 2007)
    There are some people that an individual keeps in mind when making a purchase. Usually, such people disseminate opinions and other individuals are pressured into following their trend, becoming associated with them and ...
  • Makgosa, R. (Botswana Journal of Business, Faculty of Business, University of Botswana, September, 2006)
    The purpose of this study is to demonstrate the importance of ensuring the measure equivalence of marketing concepts in cross-cultural research. It is crucial to give attention to measure equivalence in cross cultural ...