Examines the relationship between TQM perceptions, planning behaviour, and firm size in SMEs in Ethiopia. Primary data were collected from 57 SMEs through a questionnaire. However, as the study is a preliminary investigation, uses only simple descriptive statistics to analyse the sample data. The results are not significantly different from those of previous studies in SMEs. TQM perceptions vary with firm size and planning behaviour. The findings also indicated that excessive emphasis on short-term profitability, lack of resources, business planning and vision, and misperception of TQM practices are among the main obstacles to the adoption of a formal TQM program. Suggests some lessons and implications for future research.